About
Enduo Cycle is a Mechanical Engineering IP licensing business which develops and licenses revolutionary sprocket tooth profiles to Sprocket manufacturers.
This new technology, known as Enduo, fundamentally changes the method by which a conventional chain drive transfers power to the sprocket from single point to dual point engagement on both sides of the sprocket tooth.
This new tooth profile for sprockets enables conventional chain drives to last up to 3.5x longer, reduce 50% of energy losses and is retrofittable to all existing applications.
STORY
Enduo is developed by New Motion Labs, which started out on founder Marcel Fowler’s cycling trip in 2015 when he broke his chain halfway up a mountain. He had a long time to ponder about why the roller chain was still a problem and had not seen any significant improvement since the early 1500s when Leonardo da Vinci created sketches of the first ever roller chain.
Upon his return he found that 60% of all power transferred by the chain acts on only 1 moving point of pressure on 1 tooth at any one time, grinding down the tooth and chain leading to high wear and premature chain failure.
He thought is there a way we can use more teeth or stop this movement, this is where Enduo was first formulated at the Mechanical Engineering Department at University College London.
New Motion Labs was established in 2017 when Josh Palmer and Lucas Lobmeyer joined the team and alongside Marcel spent the next four years developing Enduo, which has become the worlds biggest breakthrough in sprocket technology in over a century.
The company commercialised in 2021 launching their flagship product Enduo Mobility offering its clients huge benefits by extending roller chain lifetime by over 3.5X and dramatically reducing TCO and maintenance.
Following huge commercial success in the mobility sector Enduo is now expanding into the industrial and motorcycle sectors with Enduo Motorcycle and Enduo Industry where chain drive maintenance and accelerated chain wear is still a huge pain point!
Our Mission
Our world needs to make changes to secure the world for future generations. To support this transition, New Motion Labs develops and the licenses revolutionary key components enabling not only rapid adoption by existing manufacturers but the large and quick impact we need to secure the world for future generations.
Enduo, our first technology not only prevents breakdowns and elongates chain life but also increases transmission efficiency, decreasing carbon emissions.
“Creating tech that revolutionises key components has far greater impact than creating new end-consumer products.”
Team
CEO - Damien Murphy
A well rounded and adaptable leader, Damien brings 15 years of board level experience to NML.
Focused mainly on engineering and tech sectors, Damien has lead numerous turn arounds and scale ups. Most notably at FoundOcean where revenues grew from £1m to £50m in 5 years.
CCO - Mark Griffiths
For over 35 years, Mark has been a noteworthy leader in the industrial chain industry as the Managing Director of Chain Supply UK and senior positions in Ewart Chain Ltd, Renold Chain Ltd, and Diamond Chain.
CISO/Founder - Marcel Fowler
Marcel is the Founder and Chief Innovation and Sustainability Officer at New Motion Labs. Marcel has been working in the micro mobility sector for 7 years and grew the company as CEO for 5 years before focusing on his core strengths and mission of delivering sustainable impact through fundamental engineering innovation.
CFO - Kate Willemite
Kate Willemite is an experienced Finance and Operations Director and Chartered accountant that has worked in the wholesale, retail, sports footwear and apparel industries. In her 20 year finance career, Kate has played a key role in managing the finance strategy and working capital of businesses such as Ariat Europe and Blackwell’s Bookshops.
Head of Enduo Licensing - Sarah Askari
Sarah Askari has over 20 years’ experience in Senior Account Management and Business Development positions, building long standing client relationships, driving sales, building brands, and educating clients.
Head of Engineering - Josh Palmer
Josh is the Head of Engineering at New Motion Labs. A member of the founding team who developed Enduo, NML’s core technology, Josh now oversees the core engineering activities at NML. Currently, he is establishing the next phase of research and development to begin the expansion of Enduo into the vast array of global industrial applications.
Head of Operations - Lucas Lobmeyer
A self-described Entrepreneur, Lucas is the Head of Operations who is committed to delivering the most efficient customer experience. He has spent the last 5 years at New Motion Labs and is a member of the founding team who developed Enduo.
Senior Product Engineer - Gvidas Orlovas
Gvidas is the Senior Project Engineer at New Motion Labs. Currently he is responsible for managing and executing Operations customer-facing projects and internal development and deployment of the next generation of systems to advance NML’s capability to scale the management of global customers, increase of sales and clarity of distribution and stock.
Quality Manger - Carlos Roberto
Carlos is the Quality Manager at New Motion Labs with over 10 years experience of quality management from ZF, VW and Andryz Hydro.
Engineer - Samira Ismail
Samira graduated from Khalifa university in 2020 with a Bachelors in Mechanical engineering, and is currently pursuing a Master’s degree in Computational Mechanics at the Technical University of Munich. Samira is passionate about Artificial Intelligence specifically within the fields of mechanics and Acoustics.
R&D Engineer - Isah Hassan
Experienced Mechanical Engineer with over three years of proven success in the industrial sector, committed to delivering high-quality engineering solutions and continuously adapting to emerging technologies.
R&D Engineer - Fergus Williams
Fergus joined New Motion Labs as a Research and Development Engineer and is developing mathematical models that enhance the theoretical understanding of chain drive systems.